Your Soft Landing in the U.S. Market
A Certified International Soft Landings program that helps global companies enter the American market with less risk, and helps regional founders reach across borders.
Soft Landings is bigger than any one building.
The ETSU Innovation Lab holds a Certified International Soft Landings designation, earned in 2015 and held by fewer than 1% of incubators worldwide. That designation anchors the program, but the support it enables now reaches well beyond the Lab’s walls: space, partners, capital connections, and a regional network that helps a company entering the U.S. get established quickly.
For a company crossing into a new market, that means a partner who has done this before, and one front door to the whole region.
What companies get
Market entry
- Market research and U.S. entry strategy
- Access to capital and potential funders
- Help with import/export law, patents, and licensing
Landing softly
- Translation, language, and cultural training
- Immigration and visa assistance
- Housing and relocation support
A proven landing pad
The iLab has helped more than a dozen international companies enter the North American market, including German firms senswork and Wetekam Monofilaments, which alone created more than 20 jobs in the region. Several have put down roots and keep coming back.
Connected to the whole system
Companies that land through Soft Landings can incubate at the ETSU Innovation Lab, scale up at Valleybrook, and raise through the 2681 CORE accelerator. One front door, a full path to growth.
Bringing a company to the U.S.?
Tell us where you are headed and we will help you land it here.